Ever wonder what makes craft celebrities tick? Let me introduce you to Tiffany Windsor, whose innovative new craft product, Cool2Cast, won second place out of over one hundred entries in the Innovations Showcase at CHA Winter 2012.
Tiffany wears many hats- she is the host of the popular web TV show, Cool2Craft, which airs on Mondays at noon (and also may be seen on demand at her site). She and her sister, Eco Heidi Borchers, demonstrate all kinds of inventive techniques on the show- many of them developed by their mother, Aleene Jackson (yes, THAT Aleene!), years ago. These techniques are classic- the colors and supplies may have changed, but bread dough roses are still amazing! Tiffany also consults for manufacturers and chains, does speaking engagements, designs product, and gives back to the craft community by serving as a member of the CHA Designer Council and as head of the PR Team. She is always there to help promote her fellow designers and is well-respected and admired for her dedication and professionalism.
Tiffany is no stranger to crafting- it’s a family affair! Here is our interview with her; read on to hear of her inspiring journey and all that she has accomplished in our industry…
Hi Tiffany! What is your favorite craft?
That’s way too difficult for me to decide! I am a self-proclaimed hard-core crafter which means that anything goes! I’ll try just about any craft product and technique and put my own twist to it. I am definitely most excited about my new product launch for Cool2Cast. It can be used in so many ways in so many creative categories so, OK… if I have to pick a favorite – it would be Cool2Cast! I have been developing the launch of this product for the past 3 years and I never grow tired of it and find new ways of using it every day.
How long have you been crafting?
My first memory of a crafting project is at the age of 3 when I crafted an Easter basket with Styrofoam, chenille stems and ribbon. I have always been enchanted with ribbons and I remember how much I loved weaving the ribbons in and out of the chenille stems to make a basket.
Why did you start crafting?
In my family there was no choice 🙂 My mother’s business was in a major growth spurt when I was a young child, so the crafting business was a part of our everyday life. With 5 active kids, Mom gave us crafting supplies from her retail store to keep us busy. Fast forward to my adult years when I really embraced crafting for myself, I find crafting to be totally relaxing. Crafting is like a moving meditation for me. It’s my zen time.
In my family there was no choice 🙂 My mother’s business was in a major growth spurt when I was a young child, so the crafting business was a part of our everyday life. With 5 active kids, Mom gave us crafting supplies from her retail store to keep us busy. Fast forward to my adult years when I really embraced crafting for myself, I find crafting to be totally relaxing. Crafting is like a moving meditation for me. It’s my zen time.
Why do you keep crafting?
About 10 years ago, I decided I was finished with crafting. Kaput, stop, end, no more. I was on total overload after having hosted and produced over 2,000 episodes of the Aleene’s Creative Living TV show for 6 years without a vacation. I thought I never wanted to see another craft again. I stepped away for about a year and in that time of soul searching I realized that crafting was really a passion for me. And sharing my love for crafting is a passion for me! So many people over the past 60 years have been enjoying the wealth of ideas in the Aleene’s vintage archives, I knew that I wanted to keep that heritage alive. That’s why in 2009, I started the Cool2Craft Community and TV show in an on-line format. It is the perfect way for me to keep connecting and sharing with the creative community.
What is your favorite crafty brand and why?
Aleene’s of course! Since I use glue in almost all my projects, I love that there is a glue for EVERY creative need. From basic all-purpose glues, to industrial strength and dry adhesives, to specific use, it is glue heaven in my studio.
Have you ever injured yourself crafting?
Thankfully no. But I do have an aloe plant handy in the studio whenever I try to use a glue gun. It’s excellent for glue gun burns.
What is your favorite crafty word?
How about a crafty quote – “Get creative. Get inspired. Be cool!”
Tell us about your crafting space…
Since moving back to the west coast last year, I was able to set up my dream studio at my sister Heidi’s house. She had an enclosed patio area that was just being used to collect stuff so we cleared it out and I set up 6 crafting tables utilizing doors from the local ReStore (Habitat for Humanity) and set them on 3-shelf bookcases from WalMart. Now I have lots of tabletop space to create on, and lots of underneath storage. And, it is a rare day that any of the tabletops are empty!
Did your parents or grandparents craft? Was your love of craft inherited?
For anyone who doesn’t know, my Mom is THE tacky lady. Yes, Aleene of Aleene’s Tacky Glue, pioneer of the modern day craft industry. My sisters and I have often had the discussion of would we have been crafty if our Mom was not Aleene? The rich creative environment in which I was raised definitely had to influence my love of crafting. I did work outside the craft industry for about 10 years so I have experienced my creative side both inside and outside the industry. Many people don’t realize that Aleene was not really a hands-on crafter. She had a natural talent for marketing and brought together design teams. I really inherited my crafting talent from my dad who is a very talented artist and craftsman. From my mom, I inherited the gift of visioning and perseverance. Mom forged paths that no one else even envisioned.
What trends are you noticing in the Craft Industry?
What I love about watching the craft industry right now is to see it re-awakening to general crafts. For so many years, the focus was totally on scrapbooking and papercrafting, so many general crafts and craft basics were overlooked. Now is the time that everyone seems open and ripe to get their hands onto products that have been ignored for so many years. I really salute the mixed media artists for showing the consumers that it’s OK to create and play and layer and glue and glob and sprinkle and have fun trying new techniques.
Can you give us a list any blogs or websites you write for, or that display your work – www.cool2craft.com, www.ilovetocreate.com, www.favecrafts.com
Thanks so much for your time, Tiffany! Wasn’t it interesting to hear about growing up as part of a craft dynasty?
Great interview, Eileen! Tiffany is my creative guru, and I did not know all of that.
Thank you!
what an interesting lady – I remember aleens tacky glue! – have had a pop over to her sites and definately worth a look
Thank you for the best read of the day, Eileen. I remember first meeting Tiffany back when we taped segments for the TV series Creative Living with Aleene, maybe 20 years ago. Aleene, Tiffany and crew really helped to build the industry. I’m so glad Tiffany decided to continue to contribute her creative inspiration to the craft market. Sharon
I TOO WATCHED THE SHOWS THEN I TAPED A
FEW AND WOULD WATCH THEM UPON MY
HOME FROM WORK. I ENJOY SEEING
THAT THE GIRLS ARE KEEPING UP THEIR
TALENTS AND SHARING THEM WITH US TO
INSPIRE US TO DO THEM.